Wine takes a Tumble in BC On a Rolling 12 basis, in the quarter ending September 30, 2023 the total Cooler volume (Coolers include spritzers, seltzers, RTDs etc.) just overtook wine volume for the first time. Data is compiled from the quarterly Liquor Market Review (LMR) published by BC Liquor Distribution Branch. Data in this report
World Pinot Noir Day A quick dashboard on BC Pinot Noir to celebrate World Pinot Day. Notes below: * Apart from acreage all the data relates to sales litre volume of Pinot Noir sold as a red single variety and in 750mL format. * In 2022, Pinot Noir represents 5.3% of total 750mL wine sales
#BCWine2022 Release Module 1 now shipping Very pleased to announce that Sections 1 & 2 covering the Market Overview and Variety Analysis are released to subscribers today (April 17 2023). These are the first of 8 Sections to be released. Sections 3-8 will be released over the coming weeks. A general background, scope and definitions of #BCWine2022
Read all about it, read all about it.... Pleased to announce that work has started on a completely revised and updated version of the #BCwine2020 report bringing the data right up to date for the year ending December 31, 2022 covering. * Market Share by format, volume and value * Pricing - overall trends * Region (DVA and major Sub-GI) -
BC Cabernet Sauvignon - A Snapshot View Last week's #BCwinechat on Twitter was about single variety Cabernet Sauvignon wines from BC. I posted a quickly created version of the charts above in the stream but thought it would be interesting to refine the original into a blog post. The notes below reference the # after title of each
BC Wine Industry through the lens of Market Share This post adds commentary for a reader who was not present at the 30 minute presentation given at the Fortify conference in Penticton November 14, 2022. The goal of the presentation was to identify strengths (and concomitant risks), weaknesses and potential opportunities through the lens of market share data based
Artisan Distiller Conference, Vancouver 25 October 2022 I was asked to lead a seminar on Retail Best Practices at the inaugural conference. The format was for me to present first and then for a panel discussion. The three panelists represented an agent/distributor, large non-Government retailer and a very successful BC-based distiller. Our seminar was the last
The BC wine Brandsphere - Part 1 Brand Demographics 2016-2021 Part 1 takes a high level view of changes within the BC wine Brandsphere between 2016 and 2021. Part 2 will look at how the new brands have contributed to the overall industry volume growth from 2016-2021 and delve into more detail on trends the period. Please read the preceding
A Taxonomy of the BC Wine Industry This post is about the structural make-up of the BC wine industry and how it has been interpreted into our data analysis. Most structural metrics focus around the number of BC wineries registered - and whether they are licensed as Estate or Commercial. For the purposes of VARketing's BC wine
BCWine 2021 Price Increases Reflect the Challenging Conditions for BC Wineries VARketing! monitors winery websites for published prices. These are blended back into our extensive database on a quarterly basis starting with March 2022. This allows analysis of price trends by region and wine type. Wineries have certainly been under cost and supply pressures so increases are to be expected to
BCWine BC Malbec - Market Positioning BC Malbec wine did well this week at the National Wine Awards of Canada, especially as one of my favourite BC Malbec's took home a Gold award, so it was time to look at how BC stacks up against import Malbec sales in BC in 2021 >$11 wholesale. According to
BCWine BC's sub-GIs by Product Reputation Winery and brand reputation drive sales in all channels and is especially important for new Direct to Consumer (DtC) recruitment. One measure of product reputation is from the world's largest crowdsourced wine rating app - Vivino. Check out my guest post on Vintality which compares scores to awards. I stress
BCWine Benchmarking BC's sub-GIs Karen Graham has written an interesting and informative blog on BC's new sub-GI announcements (https://lnkd.in/gf7jwp-2). I certainly agree with her premise that these are "aspirational". The first sub-GI was Golden Mile Bench in 2015 and the next tranche happened very slowly. Now we have added 7 in
BCWine Awards and Wine - Vintage Performance While most may think of awards as a leading indicator, they also provide a retrospective indicator of overall vintage variation. This post looks at how well BC's recent vintages fared in gaining Gold/Platinum awards. Awards lag vintage by at least one year (i.e. 2021 is the first possible
ACWC Awards and Wine - Wine by Awarding Competition There are three major winery award competitions that BC wineries participate in extensively. The National Wine Awards and All Canadian are open to any winery in Canada and the BC Lieutenant Governor's is open to BC wines only. The chart shows how each competition (and each has differing award criteria)
BCWine BC Wine 2021 Total wine sales volume in BC by format for 2021 and breakdown of the major 750mL category for total market and 100% BC wine. Note how BC's mix of Red, White, Rose and Sparkling (RWPS) differs from total market mix. In 2021 overall wine sales by volume in BC fell
BCWine BC Wine vs Imports BC's production costs (land, labour, etc.) means that wineries are really challenged to profitably compete in the under-$11 wholesale segment. However, they can be a strong competitor in higher price bands depending on wine type. However, as price goes up, volume goes down - which is actually good news
