BCWine - VARketing!

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BCWine

A collection of 8 posts

2021 Price Increases Reflect the Challenging Conditions for BC Wineries

2021 Price Increases Reflect the Challenging Conditions for BC Wineries

VARketing! monitors winery websites for published prices. These are blended back into our extensive database on a quarterly basis starting with March 2022. This allows analysis of price trends by region and wine type. Wineries have certainly been under cost and supply pressures so increases are to be expected to

BC Malbec - Market Positioning

BC Malbec - Market Positioning

BC Malbec wine did well this week at the National Wine Awards of Canada, especially as one of my favourite BC Malbec's took home a Gold award, so it was time to look at how BC stacks up against import Malbec sales in BC in 2021 >$11 wholesale. According to

BC's sub-GIs by Product Reputation

BC's sub-GIs by Product Reputation

Winery and brand reputation drive sales in all channels and is especially important for new Direct to Consumer (DtC) recruitment. One measure of product reputation is from the world's largest crowdsourced wine rating app - Vivino. Check out my guest post on Vintality which compares scores to awards. I stress

Benchmarking BC's sub-GIs

Benchmarking BC's sub-GIs

Karen Graham has written an interesting and informative blog on BC's new sub-GI announcements (https://lnkd.in/gf7jwp-2). I certainly agree with her premise that these are "aspirational". The first sub-GI was Golden Mile Bench in 2015 and the next tranche happened very slowly. Now we have added 7 in

Awards and Wine - Vintage Performance

Awards and Wine - Vintage Performance

While most may think of awards as a leading indicator, they also provide a retrospective indicator of overall vintage variation. This post looks at how well BC's recent vintages fared in gaining Gold/Platinum awards. Awards lag vintage by at least one year (i.e. 2021 is the first possible

Awards and Wine - Wine by Awarding Competition

Awards and Wine - Wine by Awarding Competition

There are three major winery award competitions that BC wineries participate in extensively. The National Wine Awards and All Canadian are open to any winery in Canada and the BC Lieutenant Governor's is open to BC wines only. The chart shows how each competition (and each has differing award criteria)

BC Wine 2021

Total wine sales volume in BC by format for 2021 and breakdown of the major 750mL category for total market and 100% BC wine. Note how BC's mix of Red, White, Rose and Sparkling (RWPS) differs from total market mix. In 2021 overall wine sales by volume in BC fell

BC Wine vs Imports

BC Wine vs Imports

BC's production costs (land, labour, etc.) means that wineries are really challenged to profitably compete in the under-$11 wholesale segment. However, they can be a strong competitor in higher price bands depending on wine type. However, as price goes up, volume goes down - which is actually good news

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